Friendship Club

This project showcases two versions of brand identity for the Friendship Club, a private golf club. Given that the club's name does not convey its purpose, the identities were designed with a golf ball as the central visual element. The first version utilized the initials "FC" to represent fire, creating the impression of a flying golf ball. After several years, the client requested a new design, prompting the use of a golf course as the primary visual to differentiate it from the previous iteration. Both designs were applied to products, including a golf ball and a pin, serving as cherished souvenirs for the club's members.