Hair Styling - Faddy & Faddy pro

Faddy and Faddy Pro both embody clear brand positioning and marketing strategies tailored to their target audiences. Faddy focuses on the retail market, appealing primarily to youth and fashion-forward individuals. To reflect this demographic, the packaging features vibrant colors and striking line characters that not only attract attention but also convey the hairstyles each product is designed to support. In contrast, Faddy Pro caters to professional users, employing a sleek black color scheme across the entire series to differentiate it from Faddy. Since Faddy Pro products are not sold in-store, the emphasis is less on eye-catching design and more on a refined appearance, while still maintaining the signature line drawing characters for brand consistency. Additionally, we developed gift packs and limited editions to enhance promotional efforts and further engage customers.